All kids, I think, come into the world with a sense of fairness. It was certainly true of me – ever since I can remember, I was interested in justice, for both people and the planet. Maybe it was because I grew up as a Red Sox fan, but I’ve always rooted for the underdog.
As an adult, I spent many years working in non-profit organizations to bring more fairness into the world, from designing museum exhibits for kids in a low-income community to working in hunger relief and global food sustainability. It was mostly fun, or at least rewarding, and it was where I developed the chops to tell a good story. Because in the marketplace of ideas, the best story wins.
Two years ago, I started my own firm in order to help businesses and non-profits tell their stories more effectively. So many people are doing amazing things, but they don’t always know how to explain their work in ways that inspire others to participate. That’s where I come in.
A three step process
As I see it,, this work basically comes down to three things. The first is teasing out the compelling story, which is about how that company, or individual, or organization, is adding a dose of awesome to the world. People are often too close to their work to really be able to tell their tale, so this part where we figure it out can be very satisfying. The second is thinking about who the audiences are who need to hear that story.
The third is delivering quality content, whether that means a short video or an amazing PowerPoint presentation (which only sounds like an oxymoron), great web copy, fundraising proposals, or an entire branding campaign.
You can see some of my clients here.
Associates
I work with very smart partners who enable me to offer a full range of services. I do most of my video work with DDC International, a small company that does some of the best video work out there. Depending on the needs of the client, I also work with web developers, graphic designers, and experts in branding and strategic planning. We can put together a highly talented and dedicated team to meet your needs. On time and on budget.
What else I do
When I’m not working, I write some poems, grow some vegetables, and wonder how my car got so messy again. I’m on the Board of Directors of the Northampton Survival Center, am a regular at several coffee shops. and have two awesome teenage sons who keep me honest and humble.
