About me

Thanks for taking the time to be here, Chris.

You’re welcome, Mr. Imaginary Interviewer. It’s great to be here.

Please, call me Ted. Now, you’re a guy of many talents. Wiffle ball legend, harmonica player, communications guy. How do you define yourself for somebody who has maybe never heard of Chris Landry?

You know, it really comes down to one thing: I’m interested in changing the world, and have been since I was a kid. So I’ve found ways to do that, to work in hunger relief, and global food sustainability, things that matter to me as a human being and a parent.

And now you are working with others as a consultant?

That’s right, Ted. I’ve found that I love helping people tell the stories of how they’re making the world better. So many people are doing amazing things, but they don’t always know how to explain their work in ways that inspire others to pitch in. That’s where I come in.

Sounds hard. How do you do this?

It basically comes down to three things. The first is teasing out the compelling story, which is about how that company, or individual, or organization, is adding awesomeness to the world. And, you know, a lot of times people are too close to their work to really be able to tell their story. So this part, where we figure it out can be a lot of fun. The second is thinking about who the audiences are who need to hear that story.

Uh huh. And the third?

The third is delivering quality content, whether that means a short video or an amazing PowerPoint presentation (which only sounds like an oxymoron), great web copy, or something else.

And you have partners who sometimes help with this work, yes?

That’s right. I do most of my video work in collaboration with DDC International, a small company that does big work. I think it’s hard to beat the work or the value. And I work with others, too: web developers, graphic designers, whoever can help get the job done right.

I know a lot of our readers want to know who Chris Landry is off the field, so to speak.

Jut a regular guy, Ted. I play Ultimate Frisbee. Drive my kids to soccer games. I love to write, and every once in a while turn out some poems. I rode my bike across the country once. And I’m involved in a documentary film project.

Anything else?

Yeah. There’s a bat in my home office right now, which is why we’re having this imaginary interview in a coffee shop.

For more information about me, have a look.